Since 1997, Mark has ensured that the W3PR team has the technology and business infrastructure they need to perform their exceptional work for clients. His primary focus is to stay ahead of technology, enabling the agency to provide clients with services that adapt to an ever-changing Internet market.
Mark put his degree in management information systems and finance from the University of Virginia to good use as a senior consultant with Booz, Allen and Hamilton, designing large-scale distributed computer systems. He went on to manage advanced technology for the Gannett/USA TODAY New Media Group, charged with delivering Gannett and USA TODAY information through electronic delivery mechanisms.
Inter@ctive Week lured him away to build its entire newsroom and sales tracking system in less than three months, which ensured that the first issue of this national publication went out on schedule in print and on the web. After that, as Chief Technology Officer for NetCount, a web site tracking, measurement and analysis service, Mark oversaw software development, production and its web site.
“We made the conscious decision at W3PR not to specialize in one industry, but rather to specialize in digital marketing itself,” he says. “We trust our clients to know their business and its challenges. It’s our job to know the technology that will help them reach their goals.”