Local search is related to Search Engine Optimization (SEO), but largely separate and yet vital to local businesses. With a large number of searches now being conducted from mobile devices, both from home and on-the-go, it’s critical that local businesses get found when and where those searches happen.
Statistics, as above, show that improving your local search positioning is critically important, especially for smaller, local businesses in a given community.
For us, improving your local search results, for both mobile and desktop, comprises a series of precise activities to ensure that your business appears on maps and search engine listings when people search for you.
Done properly, local search success occurs with each piece of online information reinforcing the others, leading to more customers and more sales for your business.