Who are your customers? Homeowners who need a local plumber? Mothers researching car seats and private schools? Runners looking for a marathon in San Diego? Retirees researching their next vacation? The Google Display Network allows you to reach your customers in any phase of the buying cycle. There’s no minimum media budget and setup is fast and easy!
Display advertising distinguishes itself from search ads, which are text-based, to include images or video to convey your advertising messages.
(Google’s) Display Network reaches 90% of Internet users worldwide and includes more than 2 million publisher sites like nytimes.com and weather.com (Source: Comscore 2013).
Our clients love Google Display Network’s ability to place contextually targeted ads. Once you specify keywords relevant to your business, Google automatically matches your ads with websites your audience is visiting. Moms see an ad for car seats next to car seat reviews and baby name suggestions. Homeowners see lawn care ads, then watch YouTube vidoes about gardening. Prospective students see local university ads on websites about how to pay for college.
The ads are relevant and timely, are effective in building awareness among your target audience, and are excellent in collecting business leads, and driving online sales.
Ads on the Google Display Network can be images/banners, text, or video, and can be placed on sites you’ve hand-picked, or automatically matched based on keywords and topics relevant to your product or service.
Contact us now to set up your Google Adwords campaign today!