Definition: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Credit – Content Marketing Institute
Did you know that the search engines give preference to websites that have frequently updated, quality content? They do! This content can take the form of blogs or articles, infographics, videos, or really anything that your end users will find interesting and engaging. The key is that it isn’t “selling” but rather, delivering information that makes your customer more intelligent and ultimately, more likely to buy from you!
We can help you identify opportunities to improve your content and work with you to create an editorial calendar with focused topics that appeal to your target audience. Whether you create the content, or have us do it, we then optimize it for SEO, and work to syndicate it across the web to make sure it is seen and linked so your target audience sees it and the search engines can pick it up.
Contact us to ask us how we can help you create a content strategy today.