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06 Sep Dark Secrets and New Directions

A lot has been going on at W3PR for the last several months. I applied to and was accepted into the Goldman Sachs 10,000 Small Businesses Program and spent time at Babson College in Boston working on rethinking and reinventing my business. It was an…

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14 Dec Happy Holidays from W3PR!

MAY YOUR DAYS BE MERRY AND BRIGHT!   It’s that time of year when our thoughts turn to friends both old and new. (Yes, that’s you!) We at W3PR hope your Holidays are wonderful and warm and that all your New Years hopes and dreams come true!…

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27 Oct Our Google My Business Event

We had our very own Google My Business event today, after much discussion and planning. We held it at the local Egg & I restaurant’s meeting room and we had plenty of Google swag for everyone, including T-shirts, carry bags, pens and sticky-notepads. While we…

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23 Oct Google Cardboard VR

It was announced the other day that the New York Times had cut a deal with Google to create content for Google’s Cardboard Virtual Reality (VR) viewer (really 360 video, but that may be a quibble) and will be distributing 1 million of them to NYT…

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21 Oct Freelance Conference Coming Up

At the “Let’s Put Our Cities On The Map” event last night, we ran into our good friend Emily Leach of the Texas Freelance Association, who we hadn’t seen in a long time. Without Emily, we might not be here in Austin, so we hold…

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21 Oct Google My Business Event

We were at Google Fiber‘s event space in downtown Austin last night to hear a group of speakers talk about what their companies can do to help local Austin business with their online presences. I was a little concerned since the event was scheduled to…

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16 Oct Let’s Put Our Cities On the Map Event!

We’re making progress for our first Local Search presentation as part of Google’s “Let’s Put Our Cities On the Map” program. We’ve got an actual Eventbrite page where you can reserve a seat. And yes, we’ll be giving out the swag in cool Google bags…

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02 Oct I think MediaPost got this one wrong

Interesting article at MediaPost talking about how click-through rates are dropping. I respectfully disagree though with the thought that we should all move away from click-through as a measurement and go to the “reach and frequency” metrics used by traditional advertising. Say what???? When I…

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