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09 Aug Google AdSense testing larger ad size

DMNews is reporting that Google is testing a new, larger ad size. The new ads allow 200 characters in the description whereas the current limit is 95 characters. I think in most cases that will mean a better conversion rate as users will have more…

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03 Aug Yahoo! Takes On AdSense, Launches Publisher Network

The latest round in the competition between Yahoo and Google was announced today. Yahoo has added ContentMatch to it’s PPC offerings. The program is much like the Google AdSense program contextually matching PPC ads to small and mid-sized publishers sites. Here’s an article describing the…

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22 Jul Google Adwords Simplifies Ad Placement

Google Adwords advertisers often wonder why their ads aren’t showing up in Google search results. There are numerous variables to evaluate and it may take a series of changes to reinstate optimal ad visibility. Ad performance, or an ad’s click-through-rate, is often to blame. In…

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21 Jul More Eye-Tracking Info from Google

Hi There! I’m back from vacation and ready to get back to the nitty gritty of SEM! Just this morning, I was talking to a client about conversion on his site and relating my previous post on eye tracking. Then this new article came in…

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14 Jun CPM ads available at Google

Ok, that got your attention! Actually, that title ought to read, “CPM ads available through Google’s Content Network.” Today, Google launched a Beta program to target ads to specific content partner sites. The information page specifically says that the ads will not run on the…

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08 Jun Local Search Players Enhance Offerings

ClickZ has a short story about several deals in the hot Local Search space. The most interesting deal is between YellowPages.com (which includes SBC SMARTpages.com and BellSouth RealPages.com) and AOL Yellow Pages. The deal adds a lot of bang for your online advertising buck if…

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31 May Are You Asking the Right Question?

How’s your conversion? Are your site visitors getting what they need to easily make the decision to buy from you? I really appreciated this article about conversion rates and the “right” question. If average conversion rates are around 2%, that means that 98% of site…

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26 May Marketers show interest to blogs

Here’s an interesting article on blogging I came across on Yahoo. The phenomenon of blogging is quickly attracting marketers with the hopes to use blogging as a marketing tool and advertising venue. Blogads.com is expecting to have 2,400 ads on blogs this month, up from…

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