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08 Jul Google announces Chrome OS

News this morning that Google is launching a new OS: Official Google Blog: Introducing the Google Chrome OS Doubtful that MS or Apple are quaking in their boots, but it does give some additional insight into where Google thinks the world of the Web and…

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23 May Online Marketing Tactics Used by US Marketers

An April survey of US Marketers reveals that money is moving from more traditional marketing avenues to various online tactics and the main motivator seems to be accountability. American businesses have begun to figure out what we’ve been saying for years… that EVERYTHING is trackable…

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03 Apr Will Google buy Twitter?

I’ve been hearing rumblings about a Google/Twitter deal for a week or so. Here’s the first article that I’ve seen that seems to indicate that there will be an ad deal instead of an outright buyout. Not sure I like the idea of ads on…

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11 Mar Google launches Ad Personalization

As we’ve been anticipating for a while now, Google today launched their new Ad Personalization. It’s a limited program for the time being. They’re calling them “interest based ads” meaning that when you do a search on Google or one of their sites for say,…

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03 Mar The Skittles buzz

Very interesting use of social networking by Skittles is all the buzz today. If you login to your Facebook account and then go to Skittles.com, you’ll find yourself back at FB but with a floating Skittles box on your page and everywhere else you go…

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01 Mar Struggling with Analytics

It’s an all too common problem… You work to build an online marketing campaign and then are thwarted by a client who won’t let you implement analytics. I don’t know what’s worse, hearing, “Oh, we’ll know if it’s working!” or “We can’t afford analytics” (How…

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19 Jan December US Search Numbers Surprisingly Strong

I thought for sure that the number of searches would be down with the economy for December. Less shopping and people being otherwise preoccupied. But the search numbers are actually up 3% and the rank of the major search engines stayed identical to November numbers….

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