Author: Terri

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06 Sep Dark Secrets and New Directions

A lot has been going on at W3PR for the last several months. I applied to and was accepted into the Goldman Sachs 10,000 Small Businesses Program and spent time at Babson College in Boston working on rethinking and reinventing my business. It was an…

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14 Dec Happy Holidays from W3PR!

MAY YOUR DAYS BE MERRY AND BRIGHT!   It’s that time of year when our thoughts turn to friends both old and new. (Yes, that’s you!) We at W3PR hope your Holidays are wonderful and warm and that all your New Years hopes and dreams come true!…

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06 Jan Is your site mobile ready?

(We originally wrote this post back in 2010, and “Is your site mobile ready?” is an even more valid question than ever.   The quickest way to find out these days is to run your site against Google’s Mobile-Friendly Test Tool.)   This article is…

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02 Oct I think MediaPost got this one wrong

Interesting article at MediaPost talking about how click-through rates are dropping. I respectfully disagree though with the thought that we should all move away from click-through as a measurement and go to the “reach and frequency” metrics used by traditional advertising. Say what???? When I…

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19 Aug July Search Engine Rankings

The ComScore monthly Search Engine numbers for July are out revealing that Bing made a 2% Gain in July 2009 again at the expense of Google and Yahoo. As I mentioned last month when Bing gained 3%, it’s early (only 2 months data) and the…

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27 Jul Yahoo and MS deal on again

If it actually happens this time…. the deal is a good news bad news thing for advertisers and consumers. The current iteration being tossed around the media is that MS will control Search on both Yahoo and Bing and that Yahoo will control ads on…

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