Analytics

How does your site stack up? Knowing what to measure is half the battle!
How does your site stack up? Knowing what to measure is half the battle!

Analytics is a huge and powerful force in modern communications. Without measurement, it’s impossible to know where your business is, much less if your advertising dollars are improving your business. Analytics meets that need; measurement is a key part of what we do, and has been since our earliest days. We always start a campaign by establishing baseline metrics, to help ensure that your advertising dollars are leading to increased performance for your business.

 

We use numerous tools, including Google Analytics, to gather the data that is important to you. Here is a very small sample list of metrics we track in our monthly performance reports:

 

  • Organic Traffic
  • Paid Traffic
  • Social Media Traffic
  • Referral Traffic
  • Revenue
  • Conversions
  • Search Engine Visibility
  • User Metrics: Pages Visited, Average Session Duration, Bounce Rates, and more
  • Technology Usage
  • And much more